Solutions
One link layer. Four reasons people buy it.
The product does not change per customer. What changes is which part of it you reach for first, and what breaks if you do not have it.
By who you are
Pick the one that sounds like your week.
Marketing teams
You ship links faster than you can fix them.
The campaign shipped. The landing page moved. Nothing broke.
Read the marketing teams page →Sales and outreach
Every link you have ever sent belongs to the tool you sent it from.
Change sequencer. Keep the links you already sent.
Read the sales and outreach page →Startups
You are the marketing team, and you are also on call.
Set it up this afternoon. Forget it until the rebrand.
Read the startups page →Enterprise
You cannot recall what you printed last year.
Print runs, events, and links nobody can recall.
Read the enterprise page →By what you are doing
The jobs people actually arrive with.
These cut across every one of them. Each is a feature the product already has, named the way the dashboard names it.
Print and packaging
A code goes on something nobody can edit again, and the page behind it changes twice before the print run is used up.
QR codes and date rulesSee it →
Events
A banner is scanned for months after the doors close. Beforehand it should register people; afterwards it should show them the recap.
Date rulesSee it →
App downloads
One link in the email, on the sticker and in the docs, landing each person in the store their phone can install from.
Device and OS rules
Regional sites
The same campaign runs in six markets, and each has a site licensed to serve it.
Country rules
Campaign attribution
Knowing which placement pulled, after the tracking parameters have been stripped by three different mail clients.
Tags and per-link analytics
Cold outreach
Links in a sequence outlive the sequence, and the tool that rewrote them owns them until you stop paying it.
Custom domainsSee it →
Quotes and data rooms
A link that should stop being useful on a date, without becoming a 404 for the person who tries it a week late.
Date rulesSee it →
Sharing into channels
A gated PDF pasted into Slack unfurls with nothing on it, and the paste reads as spam.
Custom social previews
The example everyone recognises
A poster you cannot reprint, still working in August.
One printed code, followed through six months: the campaign it advertised ends, a date rule takes over, and the scans keep landing somewhere useful instead of on a 404.
Either way
It is the same product underneath.
Start on the free tier without picking a category. Nothing here is a different plan or a different app.