Marketing teams
Every link a campaign sends out lives longer than the page it was built for. The newsletter is in an archive. The post is on somebody’s feed. The deck is in a shared drive with no owner. This is the layer that lets you change your mind after all of that.
What this is for
A promotion ends, and its landing page is replaced the same day. Every link in every scheduled post still points at it. Repoint the link and all of them move at once — the scheduled sends, the partner’s bio, the insert that went out with the order.
Mail clients trim query strings. People paste links into Slack without them. A short link carries its own identity, so it keeps reporting after the UTM has gone, and tags group a campaign without a spreadsheet to maintain.
Gated PDFs and form pages unfurl with no title, no image, and a description of the cookie banner. Write the card on the link instead. A routing rule can carry its own, so one link can unfurl two ways.
Printed codes get scanned for months. A date rule sends the late scans to the recap and the on-site ones to the demo. Nothing is reprinted.
A quarter, in three moments
01Tuesday, 11am
The landing page for the 20% promotion is replaced by lunchtime. Forty scheduled posts, a partner’s bio and an insert that went out with last month’s orders all still point at it.
Open the link, change the destination, save. Every one of those moves at once, and nothing that was already sent had to be recalled.
02The following Monday
The campaign ran across paid social, the newsletter, a partner site and a printed insert. Two of those strip query strings, so half the UTMs never came back.
One link per placement, tagged by campaign. The list is the report — no spreadsheet reconciling anything.
03End of quarter
Not "impressions". Where the clicks came from, on what, and whether the line went up.
Four breakdowns across the account, or the same four for one link. A year of history on Pro, so the comparison to last quarter exists.
Plans
Custom domains, routing rules, custom previews and a year of history are all on Pro. It is priced per account rather than per seat, so adding the rest of the team costs nothing.
Start with one campaign. Repoint it once and you will not go back.