Startups
The link layer is trivial right up to the moment it is load-bearing: the app store links in your onboarding email, the code on the sticker, the URL in the docs that has moved twice this year. It should take an afternoon, and then never need you again.
What this is for
go.yourcompany.com, rather than a shared shortener nobody recognises. Two DNS records, and the certificate is issued and renewed without you. It is the cheapest thing you can do to make a small company look deliberate.
A REST API with an OpenAPI document. The link for a release is created by the deploy that ships it; the link in a transactional email is created by the job that sends it. These are the same endpoints the dashboard uses.
An OS rule sends iOS to the App Store and Android to Google Play. Everyone else gets a page explaining why they cannot install it. One link on the sticker, in the email, and in the docs.
Twenty-five links, analytics and QR codes, without a card. Outgrow it and the links you have already made keep working — you just cannot make new ones until you upgrade or delete a few.
An afternoon, in three moments
01Thursday, after standup
go.yourcompany.com is a CNAME and a TXT record at whoever holds your DNS. The certificate is not your problem, then or in a year.
Add the domain, paste the two records, and watch it go from verifying to live. The dashboard says which record it is still waiting on.
02Ten minutes later
The onboarding email needs a link to the docs, and it will be pasted into Slack by half the people who get it.
Destination, domain, slug. The card it will unfurl with is read off the destination while you are still typing, so you find out now rather than from a screenshot in a support ticket.
03Launch week
The sticker, the email footer and the docs all need the same link, and it has to land each person somewhere they can actually install from.
Two OS rules and a fallback. Check where a visitor would land before you save it — the simulator runs the same logic the redirect does.
Plans
Free while you are small. Pro when you want the domain and the API, at a flat monthly price with no per-seat arithmetic.
The domain takes ten minutes. The rest is one API call.