Enterprise
At scale the problem stops being the shortening. It becomes recall: what is on the packaging, where does it go now, who changed it, and what happens to the codes nobody has touched in three years. That is a governance problem wearing a URL.
What this is for
Packaging, signage, livery, stands. Every code points at a short link rather than at a destination, so a product page that moves or a promotion that ends becomes an afternoon’s work instead of a print run.
Country rules send visitors to the site licensed to serve them. Device and OS rules send them to the right store. Rules are evaluated at the edge nearest the visitor, in order, and anyone matching none of them gets the link’s own destination — so adding a rule can never make a printed code stop working.
Click history is kept for as long as your plan says, and pruned after that. Visitors are counted from a salted hash of the address rather than from the address, so a unique-visitor figure does not require keeping something that identifies a person.
SSO, audit logs, an SLA, priority support, and a named contact for onboarding. Unlimited domains, so each brand, region or business unit serves links from its own.
One print run, in three moments
01Six weeks before the run
Whatever goes on the carton is fixed for the life of the run. Encode the destination and you have committed to a URL that has to survive a site migration, a rebrand and a change of agency.
Download the code as SVG. It encodes the short link, so the destination behind it stays yours to change afterwards.
02The week the campaign ends
Nobody is going to recall the cartons. In six markets the right destination is not even the same page.
Rules, in order, evaluated at the edge nearest whoever scanned. Anyone matching none of them still gets the link’s own destination, so adding one cannot break what is already printed.
03The quarterly review
Print is usually the line nobody can put a number against.
It is a link, so it has the same breakdowns as everything else: volume over time, by country, by device. Retention is set by your plan and pruned after it, and visitors are counted from a salted hash rather than from an address.
Plans
Enterprise is a contract rather than a checkout: unlimited domains, unlimited retention, SSO, audit logs and an SLA, priced against your volume.
Bring the awkward case — the packaging that ships next month, the market that needs its own site.