Sales and outreach
Sales engagement platforms rewrite every link in every email to their own tracking domain. That is the deal: they get the click data, and you get a link that stops resolving the day your contract does. Owning the domain moves that dependency to something you control.
What this is for
Two years of sequences, every one of them rewritten to a hostname you do not own. Migrating tools means every email already in somebody’s inbox points at a domain that no longer answers. Send from go.yourcompany.com instead and the tool becomes a thing you can change your mind about.
A sequence runs for a quarter. Halfway through, the one-pager gets a new version and the pricing page moves. Repoint the link and every send — including the ones already in somebody’s archive — starts landing on the current file.
A quote, a data room, a trial invite. A date rule sends anyone arriving after the window to a page that says so and offers a way to get back in touch, which is a better outcome than a 404 and a prospect who assumes you have gone out of business.
Opens are noise; a click is not. One link per sequence and per step, tagged, gives volume by day, by country and by device — without a tracking pixel, and without asking the prospect to load anything they did not ask for.
One sequence, in three moments
01Before the first send
A CNAME and a TXT record at your DNS provider, and every link in every sequence is served from a hostname with your name on it.
The certificate is issued and renewed for you. When the tooling changes, this does not — which is the whole point of doing it before the first send rather than after the migration.
02Month three
The link is in four hundred emails that have already been sent, a calendar invite, and two signatures.
Change the destination once. Everything already out there follows, and the prospect who opens a month-old email gets the current file rather than a dead link and a bad impression.
03The pipeline review
Not opens — a pixel fires when a mail client prefetches images, which is most of the time and none of the interest.
A link per step, tagged by sequence. Clicks over time, by country and by device, and unique visitors counted from a salted hash rather than from an address.
Plans
The domain, the routing rules and a year of history are all on Pro, priced per account rather than per rep. Adding the rest of the team costs nothing, which is not how the tools that rewrite your links price it.
Point one subdomain at it before the next sequence goes out. That is the part that is hard to do later.